"For many, music is a way of life. In addition to its established digital presence, HYPETRAK recently harnessed its passion for music by blending elements of fashion, lifestyle and culture, resulting in a magazine that looks and feels unique and timeless. In this inaugural issue, you will find exclusive content on today’s prominent musical figures, as well as brands and people strongly associated with the culture. HYPETRAK Magazine's debut cover story features hip-hop artist Kendrick Lamar on becoming a new man, the growing expectations from his fans and what role his infamous hometown, Compton, played in shaping him. In addition, the issue spotlights songstress Jhené Aiko on her musical expeditions through an interview and styling shoot. On the technological side, HYPETRAK Magazine is proud to be the first publication to examine GoPro’s recent musical explorations. With a focus on image-heavy layouts, this is just a few of the many in-depth interviews and articles presented to you within this inaugural print issue."