Apology No. 02
Apology has a print run of 2,500 copies and Pearson is envisioning a slow web and tablet rollout with new monthly content and columns on the site and an app launching sometime around issue 4. "I’m not in a rush," he says. "I still think print can be done. You need to find an audience and talk to them in a natural way and you print according to interest."
From FastCoCreate: "Jesse Pearson is super pretentious. Pearson, the founder and editor of Apology Magazine, a 256-page quarterly that will be sold at bookstores, museum shops, and online starting February 13, wouldn’t mind being described that way at all. 'I think pretension has been maligned,' Pearson told Co.Create one recent morning at a café near his apartment in Manhattan’s Financial District. 'I think pretension often signals an ambition.' How pretentious is Pearson? In 2010, when he left Vice, the magazine he’d edited for 8 years, he enrolled in a course of study of Ancient Greek because, as he said, 'It seemed like a good thing to do.'" Ok?